Packaging breakthrough from Contour International makes circular economy an immediate opportunity for NZ

Figures from Nielsen’s latest research is clear; 
73% of consumers would change their buying habits to reduce their impact on the environment, but supply has a lot of catching up to do.

Creating a Circular Economy is the ideal sustainability solution but, as it stands, the recycling of black plastic food trays in New Zealand is anything but circular. Currently, black RPET food trays pass undetected through the scanners in our recycling plants and straight into landfill. Clear RPET trays are an alternative, but their production traditionally requires a greater percentage of virgin plastic than black trays.

Consumers seek sustainability

Products and brands that can find a way to align with their customers' sustainability values will capture and grow sales.

Contour International has the toolkit.

Contour International is proud to announce a packaging breakthrough for New Zealand. DETECTA®; an advanced black RPET food tray that is made from up to 100% recycled material and is detectable by the Near-Infra-Red sorting equipment in NZ Recycling facilities, making it 100% recyclable.

Lead the way

DETETCA® is a breakthrough plastic that makes truly recyclable black food trays a commercial reality for smart FMCG brands. The brands that lead the charge will gain an immediate competitive advantage.

DETECTA® RPET food trays are made of up to 100% recycled PETdetectable and recyclable in NZ recycling plants. 
DETECTA® is commercially viable, food-grade certified and immediately available for New Zealand businesses exclusively through Contour International. 

Get your packaging ahead for 2020, talk to Contour today on 0800 576 997 ​or 


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